Marketing Operations Specialist

The Marketing Operations Specialist ensures seamless operation and integration of marketing systems, tools, and processes. This role manages marketing automation, overseeing workflows, email sequences, and lead nurturing campaigns to drive high-quality lead generation and conversions. The specialist ensures marketing initiatives from different teams are impactful, identifies issues, and collaborates with Sales, IT, Demand Gen, and Operations to resolve them and submit marketing reports.Responsibilities:

• Lead Gen Tools Management
• Oversee marketing automation platforms (e.g., HubSpot, Marketo).
• Ensure CRM systems (e.g., Salesforce) integrate effectively with marketing tools.
• Monitor and troubleshoot system issues to minimize disruptions.
• Optimize platforms for better campaign execution and lead management.
• CRM and Marketing Tools Integration
• Integrate CRM with marketing automation for smooth data flow and lead scoring.
• Collaborate with IT and sales to integrate third-party tools.
• Manage integrations to ensure seamless lead transitions from marketing to sales.
• Marketing Automation Implementation
• Oversee creation and optimization of marketing automation campaigns.
• Design lead nurturing workflows for effective engagement.
• Segment leads to ensure targeted messaging.
• Facilitate Marketing Strategies
• Collaborate with marketing leadership to implement strategic initiatives.
• Ensure flawless execution of marketing campaigns.
• System Maintenance and Troubleshooting
• Maintain health of lead gen systems and resolve technical issues.
• Identify and implement process improvements.
• Data Accuracy and Integrity
• Ensure clean, accurate lead data across systems.
• Develop data governance practices and conduct regular audits.
• Performance Analysis and Optimization
• Review and optimize automated campaigns and workflows.
• Implement improvements for better results.
• Cross-Functional Collaboration
• Work with internal teams to align lead generation processes.
• Provide insights and training on marketing systems.

Skills Required:

• Marketing Technology Expertise
• Knowledge of CRM and marketing automation platforms.
• Familiarity with data management and analytics tools.
• Project Management Skills
• Ability to manage multiple projects and prioritize tasks.
• Marketing Automation Expertise
• Experience in creating and optimizing lead nurturing workflows.
• Technical Proficiency
• Basic coding knowledge for troubleshooting and customization.
• Data Analytics and Optimization
• Strong analytical skills for performance review and optimization.
• Problem-Solving and Analytical Thinking
• Ability to diagnose and resolve marketing automation issues.
• Collaboration and Communication Skills
• Excellent communication for cross-functional collaboration.

Key Performance Indicators (KPIs):

• System Uptime and Reliability: Ensure minimal disruptions in marketing tools.
• Lead Nurturing Conversion Rates: Optimize conversion rates through automation workflows.
• Lead Segmentation Accuracy: Ensure precise lead segmentation for targeted messaging.
• Marketing Automation Performance: Track and improve campaign performance.
• Campaign Efficiency: Ensure efficient implementation of marketing strategies.
• Data Integrity and Sync: Maintain accurate and up-to-date lead data.

Job Type: Full-time

Pay: From Php55,000.00 per month

Benefits:

• Work from home

Schedule:

• Monday to Friday
• Night shift

Experience:

• Digital marketing: 1 year (Preferred)
• lead generation: 1 year (Preferred)

Work Location: In person