Senior Director, Media Activation (Programmatic Apac)
Posted on May 8, 2025 by GroupM
- Robertsganj, Singapore
- N/A
- Full Time
About Media Futures Group:
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.
About the role
This role involves leading and developing a high-performing team, ensuring campaign excellence through strategic implementation and governance, and building strong client relationships by providing expert programmatic counsel. The position will champion operational efficiency by optimizing internal AI tools, fostering collaboration with industry partners, and driving regional alignment through global initiatives. As a key contributor to leadership discussions and the primary point of escalation for complex challenges, this role demands a results-oriented individual with a passion for innovation and client success.
Role responsibilities include but are not limited to:
Lead and manage a team of programmatic specialists, providing coaching, mentorship, and development opportunities.- Implement campaign management strategies and governance frameworks to ensure the team delivers high-quality and accurate outcomes.
- Optimize the use of internal AI tools, customizing workflows and configurations to maximize efficiency and effectiveness.
- Form and maintain long-term, trusted advisor relationships with key client stakeholders
- Provide strategic counsel to client teams from a programmatic lens, leveraging deep understanding of their business objectives and challenges, and aligning them with the capabilities of programmatic capabilities
- Lead wider learning agendas from an activation perspective
- Work closely with industry partners to maximise value for clients
- Share and enable global practices and initiatives within the region, liaising with global counterparts to ensure alignment and knowledge sharing.
- Serve as the primary point of contact for APAC market leads, driving governance and operational hygiene across the region
- Contribute to leadership discussions around the activation team
- Serve as the point of escalation for complex issues and challenges, providing timely and effective solutions.
Desired background experience:
Required
- Minimum of 8 years experience in the media space with at least 5 years of leading teams
- High attention to detail, and excellent organizational skills
- Highly developed interpersonal and relationship management skills
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
- Proficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc)
- Demonstrable interest in programmatic/ad/mar-tech
- A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
Desirable
- Previous experience working on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
- Proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
- Google stack experience
- Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)
What you can expect from MFG
MFG’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an MFG employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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Advertised until:
June 7, 2025
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