Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

BD Interventional develops innovative, life-enhancing devices in the fields of surgical, endovascular, urological, and critical care interventions that not only meet clinical needs but also deliver value to health systems and improve the lives of patients. Our devices aim to advance the treatment of high-burden diseases while enabling surgical and interventional procedures. Urology and Critical Care (UCC) is an established and trusted leader in urinary healthcare, developing complete solutions to optimize the urine drainage process in the Acute Care Hospital setting.

The Associate Product Manager will be responsible for managing portfolio(s) within the Urology and Critical Care (UCC) business and will work closely with the Canadian Regional Marketing team and Sales teams on strategic execution to accelerate growth within the UCC business. The role will report to the marketing leader for the BD Interventional segment (BDI), and, in this respect, will play a role in the planning and execution of the strategy for their respective platform in the Canadian market. Specifically, the role is accountable for the product positioning, customer segmentation and development of annual strategic marketing plans for their respective portfolio.

About the role:
Reporting to the Associate Marketing Director, the Associate Product Manager is accountable for the achievement of key marketing functional goals at a product line level; influences the development and drives the execution of functional or product line plans. The Associate Product Manager demonstrates marketing expertise through a specific set of skills and knowledge, e.g., branding, product development, forecasting. This role will work as part of a cross functional and collaborative team that is responsible for developing a marketing strategy and value proposition that drives customer interest, lead generation, lead conversion, customer loyalty and retention.

Key responsibilities will include:

• Manages all aspects of product marketing plans for assigned product portfolios to ensure the achievement of financial/budget expectations and product line strategies, including market sensing and marketing/portfolio mix.
• Manages drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mix.
• Financial planning/forecasting, demand planning, and RFP/Contract management.
• Lead development of selling tools to support execution of portfolio.
• Collaborate and align with the global marketing team and world-wide business on platform strategies.
• Contribute to the development of the Annual Strategic Review process for the platform.
• Act as the subject matter expert with respect to competitive activities, initiatives, and partnerships to ensure proactive market awareness and action.
• Sales support as required to meet customer needs.
• Organization and execution of National Conferences and Events.

Education and Experience required

• Bachelor’s Degree
• Minimum of 2+ years sales and/or marketing experience in the healthcare space, preferably in medical devices.
• Prior experience in healthcare communications, education and promotions, with an understanding of the Canadian Healthcare space.

Skills and Competencies

• Excellent analytical skills with financial acumen (required).
• Bilingual French is an asset
• An understanding of the use of CRM (Salesforce) databases for marketing campaigns.
• Knowledge with digital marketing, creative design, collaterals Adobe InDesign a strong asset.
• Proficient with MS office tools (Outlook, Word, Excel, PowerPoint)
• Ability to travel up to 15%, with overnight travel within Canada and the US, or as needed.
• Excellent critical thinking, problem resolution abilities and strong technical skills.
• Strong communication skills – written, verbal & presentation.
• Ability to successfully communicate with customers in both virtual and live environments is crucial.
• Excellent business acumen with a high level of accountability and integrity.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

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