Brand & Campaign Manager (1-Year Maternity Cover)

At Sembo, we believe great campaigns don’t happen by accident — they happen when creative ideas meet strong coordination and sharp execution.

Now we’re looking for a Brand & Campaign Manager to join us for a one-year maternity cover, with start preferably in June 2026. In this role, you’ll drive campaigns from idea to launch, coordinating teams, partners, and channels to ensure everything runs smoothly and delivers real results.

All of our campaigns into this role are aimed at Nordic B2C travelers — inspiring people to discover, plan, and book their next trip with Sembo, from flights and hotels to complete holidays.

This role is perfect for someone who enjoys making things happen — turning ideas into campaigns that are creative, structured, and commercially impactful.

Our core values — We are innovators, We care, and We keep it simple — guide everything we do. Join our team and become part of a company where technology meets wanderlust, and where we value creativity, collaboration, and a good sense of humor.

We are looking for...

We’re looking for a creative and organized Brand & Campaign Manager to join our team for a one-year fixed-term period (maternity cover).

During this time, you’ll be at the center of our marketing efforts — ensuring campaigns are well coordinated, creatively strong, and aligned with the Sembo brand across all channels.

Who we’re looking for..

• A Brand Champion - You care about brand consistency and have a strong eye for design and tone of voice.

• A Campaign Driver - You enjoy taking campaigns from idea to execution and making sure everything lands on time.

• A Natural Coordinator - You thrive when managing multiple moving parts — from campaign themes and creative production to external partnerships.

• A Relationship Builder - You’re comfortable collaborating with different teams and partners, making sure everyone moves in the same direction.

• Digitally Savvy - You understand how to leverage PR, social media, and digital channels to strengthen brand visibility.

• Results-Oriented - You like following up on campaign performance and understanding what actually drives traffic, engagement, and bookings.

• A Collaborative Spirit - You enjoy working closely with Content, E-commerce, CRM to ensure campaigns are executed seamlessly.

• You have experience from a similar role or a background that we find relevant.

• Fluency in English and Swedish is required.

• You’re also excited to work from our Helsingborg office, where the role is based.

And hey — if this role excites you but you don’t tick every single box, we’d still love to hear from you. We care just as much about mindset, curiosity, and cultural fit as we do about specific experience.

Some perks of working at Sembo

• Flexible hours: Balance your life and work effectively.

• Work from anywhere: Up to three weeks per year.

• Birthday celebration: Enjoy a paid day off on your birthday.

• Wellness contribution: Receive a 5000 SEK annual wellness allowance.

• Office treats: Enjoy free snacks and drinks at the office.

• Travel benefits: Get generous staff discounts on accommodations worldwide.

What you'll be doing

As our Brand & Campaign Manager, you will strengthen the Sembo brand and coordinate marketing campaigns across multiple channels.

Your main responsibilities will include:

• Brand Ownership - Maintaining brand guidelines, messaging, and visual assets to ensure we remain a modern and recognizable travel brand.

• Campaign Coordination - Planning and coordinating sales campaigns for Nordic B2C travelers — from defining campaign themes and messaging to launching campaigns across web, social media, and CRM. Your mission is to drive conversion across our entire portfolio, from flights and accommodations to activities and complete holidays.

• External Collaborations - Managing co-branded marketing activities with partners such as airlines and destinations, bringing our campaigns to life together with our partners. You’ll also collaborate closely with our external marketing partners.

• PR - Identifying PR opportunities, following media trends, drafting press releases, and acting as the Sembo brand voice towards journalists and influencers.

• Budget & Performance - Managing campaign budgets and following up on KPIs such as ROI, reach, and bookings.

Our recruitment process

The Digital Chat: Your journey starts with a 30-minute digital chat with Ronja Malekzadegan, our People & Culture Partner — an opportunity to introduce yourself and learn more about Sembo.

The Deep Dive: Next, you’ll meet Stina Mander, our Chief People & Communication Officer, to dive deeper into the role and how you’d fit within the team.

The Final Match: Finally, you’ll meet the team in Helsingborg. This is an opportunity for us to explore our alignment and ensure a great match for collaboration.

We know that diverse teams build better companies, and we’re committed to creating an inclusive workplace where everyone can thrive.

We’re excited to welcome you to Sembo and look forward to reading your application. We will interview candidates continuously.

Sembo Group is part of Stena Line Travel Group and the Stena Sphere, one of Sweden’s largest family-owned corporate groups.