Brand & Marketing Copywriter

For 175 years, ASB has helped Kiwi get One Step Ahead. Along the way, we’ve build a brand known for creativity, innovation and storytelling that connects with millions of people across Aotearoa, New Zealand.

Today, we continue to champion fresh thinking while being guided by our values: Care, Courage and Curiosity.

Mō te Tūranga | About the role

We’re looking for a talented copywriter to join ASB’s Brand & Marketing Practice as part of the content team.

This role plays an important part in shaping how ASB communicates with customers across a wide range of channels: from web and email through to advertising, social media and other customer communications.

You’ll help craft clear, engaging and on-brand copy that brings ASB’s products, services and stories to life. This includes translating complex financial or business topics into simple, compelling content that customers can easily understand and act on.

Working closely with marketers, designers, and digital teams, you’ll help turn strong creative ideas into impactful written content that improves the customer experience across our channels.

We’re also interested in hearing from people with a background in journalism – particularly those who enjoy turning complex topics into clear, engaging stories. Experience covering business, finance, or economics would be especially valuable, but not essential.

Ō pūkenga | About you

You’re a strong storyteller who knows how to balance creativity with clarity.

You might come from a marketing, agency or editorial background, or you could be a journalist looking to bring your writing skills into a brand environment.

Ideally you’ll bring:

• Experience writing compelling, on brand copy across all marketing channels, with a proven portfolio of work
• Exceptional written and verbal communication skills
• The ability to translate complex information into customer friendly copy
• Strong editorial judgement and attention to detail
• Confidence using qualitative and quantitative insights to guide content decisions
• An ability to stay calm under pressure, work on multiple projects at once and prioritise to meet deadlines
• Attention to detail and a knack for creating engaging copy
• Skilled at presenting ideas and copy effectively to stakeholders of different levels
• Adaptable and agile, with a growth mindset

Te mahi ki ASB | Working for ASB

In our diverse and inclusive environment, our people grow their agile mindset, learn, evolve and utilise their skills, while being empowered to make decisions. We offer a competitive package, great banking benefits, flexible working styles and personal and career development opportunities.

In return, you will work for an organisation that places huge importance and focus on its people, where the sky is the limit for development and career opportunities. ASB is committed to fostering a culture where people are engaged, passionate and valued - living our values every day is integral to achieving our purpose.

We offer flexible and supportive work environment; we help people grow and celebrate together. Be a part of the growth story that is ASB.

Me pēhea te tono | How to apply

A position description is attached, and applications are invited online.

The successful candidate will be required to undertake several pre-employment checks, and this can include but is not limited to MoJ checks, credit check, AML compliance, verification of your qualifications and may include checks both here in New Zealand and oversees.

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