Community Marketing & Partnerships Manager

Tysons Playground is looking for a high-energy Community Marketing & Partnerships Manager to build relationships and create local buzz around our elite fitness brand. You’ll lead community outreach through our Hi-Neighbor Program, partner with apartment buildings and local businesses, and bring our brand to life through authentic events and connections. If you’re passionate about fitness, people, and storytelling, join a team where energy and authenticity matter more than résumés.

About You - THIS IS THE MOST IMPORTANT THING

You’re a natural connector! You’re outgoing, approachable, and genuinely enjoy talking to people. You bring energy into every room and know how to make others feel seen and included. You’re the type of person who remembers names, follows up with a smile, and turns small talk into real relationships.

You love the fitness lifestyle (even if you’re not a pro athlete) and believe in the power of community. You’re organized enough to track results but spontaneous enough to host a pop-up event on a sunny afternoon. You’re not afraid to walk into a building and introduce yourself. More importantly, you thrive on that challenge.

You understand that in this world of AI, marketing isn’t just digital, it’s human. You believe that real connections build strong brands.

If this is you, keep reading. If it's not, thank you for your time, but please don't apply.

About Us

Tysons Playground isn’t your average gym. We’re an elite, community-driven fitness facility focused on results, relationships, and culture. We don’t do hard sales; we build genuine connections with people who want to train in an environment that feels like home.

We believe the gym should be a vibrant third space. A space where people come to challenge themselves, connect with others, and become the best version of who they are. We care more about energy, authenticity, and alignment than résumés alone. If you bring passion, positivity, and a genuine love for people, you’ll fit right in.

About the Role

This is a hands-on, community-based marketing position focused on building partnerships and driving local awareness. This is not a corporate sales job.

The Community Marketing & Partnerships Manager will be the face of Tysons Playground in the community. You’ll lead our Hi-Neighbor Program, create local partnerships, coordinate events, and ensure our brand shows up with energy and authenticity wherever potential members live, work, or play.

You’re Part of a Team

You won’t be doing this alone. You’ll work closely with our in-house Social Media Editor and Video Editor, collaborating to turn our community events and partnerships into engaging content.

You’ll share what’s happening on the ground and our creative team will help tell those stories online. Together, you’ll amplify the Tysons Playground brand through both in-person experiences and digital visibility.

Key Responsibilities (KRA’s)

• Lead our “Hi-Neighbor” Program: Build and maintain partnerships with nearby apartment buildings, property managers, and local businesses to create exclusive offers and events.

• Community Outreach: Visit 3–5 local properties or partners each week to build relationships, host pop-ups, and spread awareness.

• Event Planning & Activation: Organize and run small-scale events, open houses, and giveaways that highlight the Tysons Playground experience.

• Brand Representation: Be a genuine, energetic ambassador for the Tysons Playground brand, both in-person and on social media.

• Digital Coordination: Collaborate with our marketing team to share stories, event photos, and community content across our social channels and Google Business page.

• Partnership Reporting: Track engagement, leads, and new memberships generated through community relationships.

What We’re Looking For

• 2–5 years of experience in community outreach, local marketing, or partnerships

• Confident communicator who enjoys meeting new people and building relationships

• Organized, self-motivated, and comfortable working independently

• Passion for fitness, wellness, and helping others discover a healthy lifestyle

• Comfortable representing the brand in public settings (camera-friendly a plus)

• Some experience with digital tools like Canva, Meta Ads Manager, or social media scheduling platforms. More experience is a HUGE plus

• Willingness to work occasional evenings or weekends for community events

Key Performance Indicators (KPIs)

• Number of active community partnerships (apartment buildings, local businesses, corporate contacts)

• Number of community events or activations hosted monthly

• Leads or memberships generated through partnerships and events

• Community engagement and brand visibility (social mentions, event attendance, referrals)

Culture Fit Matters Here

At Tysons Playground, we care more about energy, authenticity, and alignment than résumés alone.

We’ll ask questions like:

• “How would you introduce Tysons Playground to someone who’s never heard of us?”

• “If you had $500 and two weeks to boost awareness, what would you do?”

• “Tell us about a time you built something from scratch.”

We’re looking for someone who lives the lifestyle, not just talks about it — someone who can connect, inspire, and grow a community around our brand.

Perks & Benefits

• Competitive salary ($55,000–$70,000 Base Salary depending on experience)

• Quarterly Bonus opportunities tied to partnership and community growth results. $4k-$6k per quarter

• Free Tysons Playground membership

• Health, dental, and vision benefits after 90 days

• Paid time off and holidays

• A high-energy, supportive team that values creativity, connection, and accountability

IMPORTANT - To Apply YOU MUST INCLUDE

Submit your résumé and a short note (or 1-minute video, optional) telling us:

“Why do you think you’d be a great fit for Tysons Playground and this community-driven role?”

Job Type: Full-time

Pay: Up to $85,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Vienna, VA 22182 (Required)

Ability to Relocate:

• Vienna, VA 22182: Relocate before starting work (Required)

Work Location: In person