Digital Marketing Executive (Remote)

Role Overview

We are seeking a Digital Marketing Executive with a strong focus on creating engaging content and driving marketing strategies for social media and corporate branding. In this role, you will combine your creative design skills with your corporate marketing expertise to produce high-quality content. Your primary responsibility will be to craft impactful marketing materials, social media posts, and video content, while also managing our corporate presence and email campaigns. You’ll be working within a dynamic remote marketing team, ensuring content aligns with our brand vision and business objectives.

Key Responsibilities:

• Create engaging marketing materials and graphics for both online campaigns and print.
• Develop and execute social media marketing strategies. Create, manage, and optimize content on corporate pages across Instagram, Facebook, LinkedIn, and other platforms.
• Assist with updates to the company’s website and marketing brochures to ensure all content is current and aligned with brand goals.
• Design and manage email campaigns using tools like Constant Contact, MailChimp, or similar, with a focus on optimizing engagement.
• Help organize community events, sponsorships, and fundraisers, ensuring consistent and high-quality marketing materials.
• Conduct data analysis to evaluate campaign success and marketing strategies. Report findings monthly to the Director.
• Proactively identify and generate leads for the Pricing & Sales team through targeted social media content and email campaigns.
• Coordinate with the communications team to promote the company’s presence at international conferences, ensuring strong brand representation.
• Build and maintain brand awareness by developing effective brand positioning and communication strategies. Ensure consistency across all brand materials.
• Work closely with the Sales & Pricing team to create sales materials, presentations, campaigns, and support tools to help drive business growth.
• Assist with updating and managing intranet content and website pages as necessary.
• Additional responsibilities as assigned by management.

Qualifications required:

• Minimum 5 years of marketing experience in a corporate environment.
• Marketing or Graphic Design qualification (or similar).
• Experience with WordPress, email campaign tools (e.g., Constant Contact, MailChimp), and AI content creation tools (e.g., Google VEO, OpenAI SORA).
• Matric / Grade 12.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere) and Canva. A short proficiency test will be part of the interview process.
• Advanced knowledge of social media platforms (Instagram, LinkedIn, etc.) and corporate page management.
• Experience in web design, video editing, and social media lead generation.
• Strong understanding of digital marketing platforms and strategies for business growth.
• Experience with design software and graphics editing tools (e.g., Adobe Photoshop, Illustrator, InDesign).
• Knowledge of visual elements such as layout, typography, and fonts.
• Excellent communication, interpersonal, and teamwork skills.
• Strong attention to detail, time management, and multitasking abilities.
• Ability to adapt techniques based on evolving marketing trends and feedback.

Job Type: Full-time

Application Question(s):

• Do you have a minimum of 5 years of experience in marketing within a corporate environment?
• Do you have proficiency in the following software tools: WordPress, Adobe Premiere, Adobe Photoshop, Adobe Illustrator, and Canva?
• Have you created and managed email campaigns using platforms like Constant Contact or MailChimp?
• Do you have experience using AI content creation tools, such as Google VEO or OpenAI SORA?
• Do you have advanced knowledge of managing corporate social media pages (e.g., LinkedIn, Instagram, Facebook)?
• Do you have experience creating short-form video content (e.g., Instagram Reels, TikTok) for social media platforms?
• Are you proficient in using Adobe Premiere for video editing?
• Do you have experience designing graphics using Adobe Photoshop and Illustrator?
• Do you have experience managing and updating website and intranet content?
• Do you have advanced knowledge of social media lead generation strategies?
• Do you have experience with project management and meeting deadlines in a marketing or design context?

Work Location: Remote