Digital Marketing Manager (M/F/D)

About Enapter and what we do:

Enapter is a rapidly-growing energy technology company with offices in Italy, Germany and Thailand. We develop and produce Anion Exchange Membrane (AEM) electrolysers that enable low-cost green hydrogen production at any scale.

Enapter's mission is to make green hydrogen affordable and accessible to all. We are an international team that is united by a common vision and guided by our core principles – Urgency, Simplicity and Transparency. To find out more, please visit our company page (www.enapter.com/about).

Marketing at Enapter is a function actively taking shape. You won't step into a fully configured role - you'll step into one you help define. What you build here will last.

If you are as passionate about changing the world as we are then you are in the right place!

What role will you play in building a green hydrogen future?

As Digital Marketing Manager you develop and drive Enapter's digital presence - from LinkedIn content and paid campaigns to website content and organic search. You work at the intersection of content, conversion, and data, partnering closely with Sales, the Software team, and CRM to ensure digital marketing delivers measurable pipeline impact. You manage execution while also contributing to direction – bringing ideas, using performance data, and driving continuous improvement.

• Plan, create, and publish content for Enapter's corporate LinkedIn channel - B2B thought leadership in hydrogen and energy;
• Translate marketing campaign ideas and company initiatives into compelling digital content;
• Plan, execute, and optimize LinkedIn Ads campaigns; analyze and improve content and campaign performance;
  
• Develop and optimize website structure and content from a marketing perspective; plan and implement landing pages for campaigns;
• Maintain and optimize conversion elements - forms, downloads, newsletter sign-ups - in collaboration with the Software team and CRM;
• Plan and execute cross-channel digital marketing campaigns; work closely with Sales to actively drive lead generation;
• Develop on-page SEO for website content: keyword research, content optimization, metadata;
• Analyze digital marketing performance and produce regular reports with concrete, actionable recommendations for improvement.

What do you need to help make our goals a reality?

• First things first: Enthusiasm for the part green hydrogen will play in tomorrow's world and Enapter's role in it;
• Several years of professional experience in digital marketing, ideally in a B2B or technology environment;
• Proven ability to create B2B content for LinkedIn and digital campaigns that resonates with both technical and commercial audiences;
• Hands-on experience with CMS-based websites (e.g. WordPress) - you can manage content and structure independently;
• Solid SEO knowledge: keyword research, on-page optimization, content strategy for organic visibility;
• Experience with analytics tools (Google Analytics 4, LinkedIn Insights, or comparable) and data-driven decision making;
• Experience with visual design tools (e.g. Adobe Creative Suite) for creating and adapting content;
• Experience with LinkedIn Ads and CRM systems;
• Fluent English and Italian; German is a plus.

Why you'll look forward to working with us:

• You'll have the opportunity to help shape the future of energy in one of the most dynamic companies in the hydrogen industry;
• The vision and the people: That's what our colleagues say they love the most about Enapter;
• We want you to feel that you're making a real difference, so you'll have creative freedom and flexibility in how you work;
• A role with genuine ownership: you define how things get done, not just execute what's been decided;
• Close collaboration with an international team across Italy, Germany, and beyond;
• Creative freedom and flexibility in how you work - we care about outcomes, not micromanagement;
• A fast-moving, mission-driven environment with room to grow as the company grows;
• Lunch tickets and restaurants close by; kitchens with coffee machines on site;
• Optional access to health insurance to cover those unexpected visits to the doctor or specialist and optional access to a pension fund to help support your future savings goals! (In line with the current “C.C.N.L. settore Industria Chimica ” - National Collective Bargaining Agreement for the Chemical Industry sector);
• We celebrate our success together… often! You'll frequently see snacks and healthy treats in the office;
• An exciting working environment at our original R&D and production facility just outside of Pisa.

We offer all the basics anyone can expect:

A competitive salary package based on the market and what you bring to the table, paid sick leave for both your physical and mental health and 33.5 days paid leave (including holidays, permissions and ROL) per year.

Think we might be the right fit?

Even if you don't meet all of the requirements we've mentioned please still apply! We are always on the lookout for new talent and for those who are passionate about what we do!

We know that diverse groups are more productive and creative! As a company with a focus on R&D and rapidly implementing innovative technology, this is particularly important to us and why we embrace and celebrate diversity. We explicitly welcome any application that brings additional perspectives to Enapter. If you believe that you can draw from your unique background and experiences to bring something new to our team, please tell us about it. We look forward to hearing from you!