Digital Marketing Manager (Remote/Offshore)

Genie Academy is a growing K-12 tutoring and enrichment company based in New Jersey, USA. We offer math, coding, reading, and abacus programs across 7+ locations. We are looking for a Digital Marketing Manager to own our paid advertising, SEO, and content optimization.

You will manage our day-to-day Facebook Ads campaigns, optimize our SEO and organic traffic, and drive lead generation. You will work alongside a Marketing Operations Specialist who handles the technical tracking (GA4, GTM) and CRM setup. Your focus is marketing execution - running campaigns, creating creatives, optimizing for conversions, and reporting on results.

This is a hands-on execution role, not strategy-only. You will be in Meta Ads Manager and Google Search Console daily.

Key Responsibilities:

• Facebook/Meta Ads Management (~$4K/month budget)

• Manage 3 active campaigns across lead generation and retargeting

• Create, test, and rotate ad creatives (static and video)

• Optimize campaigns for cost-per-lead (current: $16.44, target: $12.00)

• Manage audience targeting, age segmentation, and geographic targeting (NJ area)

• Build lookalike and retargeting audiences from customer lists

• Set frequency caps and manage ad fatigue (retargeting frequency currently 14+)

• A/B test landing pages, creatives, and audiences

• Change landing page destinations based on performance data (location pages convert at 5-15% vs homepage at 0.03%)

Creative Production

• Produce 3-5 new video creatives per month (parent testimonials, student transformations, behind-the-scenes)

• Design static ad creatives using Canva or similar tools

• Rotate creatives every 2 weeks to prevent fatigue

• Brief and manage any external creative resources

SEO & Content Optimization

• Monitor Google Search Console for ranking opportunities and indexing issues

• Optimize title tags, meta descriptions, and on-page SEO

- Core business pages (/programs, /locations, /contact, /pricing) are NOT indexed - fix immediately

- "How to use an abacus" has 324K impressions but 0.05% CTR - optimize for clicks

• Identify high-traffic pages with low conversion and add CTAs/lead magnets (e.g., riddles page: 10K sessions, 0 conversions)

• Conduct keyword research for buyer-intent terms

• Create and optimize location-specific landing pages

• Monitor and protect top-ranking keywords

Reporting

• Weekly report: ad spend, CPL by campaign, frequency, CTR by creative

• Monthly: CPL trends, audience performance, SEO ranking changes, recommendations

• Coordinate with Marketing Operations Specialist on cross-platform reporting

Current Performance (Your Starting Point)

| Metric | Current | Target |

| Facebook Ads CPL | $16.44 | $12.00 |

| Landing Page CVR (from FB) | 0.03% | 3%+ |

| Retargeting Frequency | 14+ | <3/week |

| Organic CTR (GSC) | 0.87% | >1.5% |

| Riddles Page Conversions | 0 (from 10K sessions) | Add CTAs |

| Unindexed Business Pages | 4 critical pages | 0 |

Required Skills & Experience

• 3+ years of hands-on experience managing Facebook/Meta Ads campaigns

• Experience with lead generation campaigns (not just e-commerce/ROAS)

- Creative development - ability to produce or edit video and static ad creatives

• Experience with Google Search Console and on-page SEO

• Keyword research and content optimization

• Audience building: lookalikes, interest targeting, retargeting, exclusions

• Clear reporting and data-driven decision making

• Excellent written English communication

• Self-motivated, able to work independently with minimal supervision

• Available for overlap with US Eastern Time (at least 2-3 hours daily)

Preferred Skills

• Marketing education, tutoring, or local service businesses

• Experience with geographic/radius targeting for local businesses

• Video editing for ad creatives (Canva, CapCut, or similar)

• Experience with Facebook Lead Forms

• Familiarity with GoHighLevel or HubSpot CRM

• Blog content optimization and CTA strategy

What Success Looks Like (First 90 Days)

• 
  Facebook Ads CPL reduced from $16.44 to under $14

• Facebook traffic redirected to location-specific landing pages

• 3-5 new video creatives produced and in rotation

• Retargeting frequency brought below 3/week

• Unindexed business pages submitted and indexed

• Title tags optimized on top impression pages

• CTAs added to high-traffic blog pages

• Weekly reporting cadence established

How to Apply:

Please include:

1. Your resume

2. 2-3 examples of Facebook Ad campaigns you managed - budget, CPL/results, and what optimizations you made

3. Examples of ad creatives you produced or directed

4. Your availability and timezone