Digital Marketing Specialist

Hired candidates will have the following opportunities:

• Hybrid work arrangement (in place until further notice)
• Competitive salary based on relevant skills and work experience
• Learning and development opportunities
• Career development opportunities for high potential and top performing employees

QUALIFICATIONS:

• Graduate of Marketing Management or any related course
• With at least four (4) years of experience in the digital marketing field
• Strong analytical skills in tracking campaign performance and generating actionable insights
• Proficient in key areas of digital marketing such as Social Media Marketing, Content and Email Marketing, Website Management, and Search Marketing

DUTIES AND RESPONSIBILITIES

1. Search Marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Conducts keyword research, technical Search Engine Optimization (SEO) audits, and on-page/off-page optimization to improve search visibility and website performance.
• Manages tools like Google Analytics and Search Console to track traffic, rankings, and user behavior; adjust strategies based on data and algorithm updates
• Manages paid search campaigns on Google Ads, Bing Ads, etc., including keyword targeting and ad copy creation.
• Monitors and analyzes campaign performance, including click-through rates (CTR), conversion rates, and cost per-acquisition (CPA), making data driven adjustments.
• Creates and manages Google shopping campaigns where applicable.

2. Social Media Marketing

• Develops platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Creates content calendars, monitors brand presence, and engages with audience
• Monitors social media ad campaigns and influencer collaborations

3. Email Marketing

• Creates and implement targeted email campaigns.
• Segments email lists and write engaging copy.
• Uses automation tools and ensure compliance with regulations.

4. Content Marketing

• Develops and manages content strategies aligned with marketing goals.
• Creates and optimizes blogs, videos, infographics, and social media content.
• Promotes and distributes content across multiple digital channels.

Job Type: Full-time

Application Question(s):

• Do you have experience with Digital Marketing?

Experience:

• Digital marketing: 3 years (Required)

Work Location: Hybrid remote in Makati