Director, Digital Media Channels (Remote)
Posted on Jan. 31, 2026 by Charles River Laboratories
- Wilmington, United States of America
- $120000.0 - $165000.0
- nan
For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.
Job Summary
The Director, Digital Media Channels leads global paid media strategy and execution, driving customer-centric campaigns across multiple digital channels to deliver measurable business outcomes.
The successful candidate will develop and lead a team to deliver timely and on-budget paid search, paid social, programmatic display, digital event, and third party media campaigns. This role works directly with business unit and strategic marketing leadership, can be based in the US or Canada, and requires extensive, expert-level hands-on experience in enterprise digital media channel management including revenue-, lead-, and demand-generating campaigns in LinkedIn, Meta, Google Display, and YouTube. Expert-level understanding of how to use paid media to build and accelerate a B2B marketing sales funnel is required.
This role will lead a small team of digital marketing professionals and be a hands-on individual contributor, collaborating with multiple marketing teams around the world.
Key Responsibilities
Strategy & Planning- Define global paid media strategy in partnership with Digital and Growth Marketing leadership.
- Develop and implement plans to bring strategy to life across businesses, regions and channels.
- Respond quickly to industry and regional shifts, staying current with trends and best practices.
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Campaign Execution & Optimization
- Drive implementation of customer-centric campaigns and standard optimization tasks.
- Maintain tight execution schedules for multiple simultaneous projects, providing status updates and managing risks.
- Passion for continuous optimization and reinvention of campaigns to improve results.
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Analytics & Reporting
- Track critical metrics and budgets; maintain dashboards and pacing files.
- Leverage channel-specific dashboards to uncover insights and make data-driven recommendations.
- Collaborate with analytics teams to review and communicate performance metrics and strategic insights.
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Collaboration & Communication
- Interact with business partners to understand goals and align strategies.
- Educate non-digital partners on emerging technologies and digital capabilities.
- Provide clear communication across cross-functional teams and agencies.
- Occasionally lead meetings with global team members during off-hours.
- Manage third-party media relationships, insertion orders, fulfillment, and invoice tracking.
Job Qualifications
Qualifications
- Bachelor’s degree in marketing, digital marketing, business, or related field.
- 10+ years in B2B digital marketing and media management, including 3+ years of people leadership.
- Advanced experience managing strategic clients and large budgets.
- Hands-on expertise with Google, LinkedIn, and Meta advertising tools; expert-level SEM with Google Ads.
- Experience in North American, European and Asian regional media channels.
Technical & Channel Expertise
- Paid and organic social, marketing automation, display, retargeting, PPC, SEO, and third-party advertising.
- Proficiency in tools: Google Analytics, PowerBI, Pardot, Salesforce, LinkedIn Campaign Manager, Google AdManager, Google TagManager, Conductor, Office365.
- Experience leveraging AI tools for content creation and optimization.
Core Competencies
- Strong understanding of online customer journeys and lead tracking through the sales pipeline.
- Critical thinking and ability to visualize metrics for clear insights.
- Excellent project management and organizational skills; ability to prioritize effectively.
- Creativity and confidence in presenting to business partners.
- Positive, team-oriented mindset focused on achieving business objectives.
Compensation Data
The pay range for this position is $120K - $165K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
232033
Advertised until:
March 2, 2026
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