Head Of Marketing

Why can't the Diaper Bag, something parents reach for every single day, be both practical and stylish? That's the question Marie-Claire asked herself in 2018, and instead of waiting for someone else to answer it, she made her own bag. She named the brand after her son Noah, aka Noos.
Today, Studio Noos is much more than the diaper bag that started it all. From backpacks and pouches to everyday essentials, we create the pieces parents and kids actually want to use. Designed to fit your style, not just your stuff.
We're growing fast and we're looking for a Head of Marketing to grow with us. We’re looking for someone who can take everything that makes Studio Noos special and turn it into a brand that people don't just buy from, but genuinely love.
Head of Marketing
Right now, our marketing is largely product-driven: we launch a collection and share it with the world. But we know there’s a bigger story to tell, and that’s where you come in. You’ll shape our brand strategy, lead our campaigns, and professionalize our influencer and creator approach while building a small but mighty marketing team. Working closely with our founder, Marie-Claire, you’ll know how to translate her strong creative vision into a scalable strategy.
Responsibilities
Define and evolve our brand platform: shape our positioning, tone of voice, and the story we tell across all markets.
Lead integrated campaigns: move beyond product launches to create seasonal narratives, brand moments, and always-on content that builds long-term brand equity.
Bring the brand to life offline: execute events, pop-ups, and activations that creates a real connection with our community.
Own the social media strategy: oversee our presence across all platforms. Defining what we say, how we say it, and how we grow.
Professionalize our influencer and creator approach: build a structured ambassador programme with long-term relationships, not one-off posts.
Oversee all marketing content: campaign imagery, newsletters and social content in close synergy with the E-commerce team’s performance and goals.
Support our Sales team with B2B marketing: empower our Sales team with high-quality trade materials, retailer communications, and wholesale campaign assets.
Ensure brand consistency: maintain a seamless brand experience across every touchpoint, from our website and packaging to retail and social.
Lead and scale the marketing team: be a connector across E-commerce, Sales, and Product.
Your profile
You bring 6+ years of experience in a senior marketing role, ideally within a consumer lifestyle, fashion, or fast-growing e-commerce brand.
You've shaped a brand before and you know the difference between a brand that looks good and one that actually means something to people.
Strategic, but not precious about it. This is a hands-on role and you'll be expected to get things done, not just direct others.
Comfortable working closely with a founder who has a strong creative vision. You know when to lead and when to listen.
You've led a small team before and know how to bring out the best in people.
Excellent communication skills in Dutch and English (verbal and written).
Based in Amsterdam or happy to be.
What we offer
A key role within a fast-growing e-commerce scale-up, with real influence over where the brand goes.
A lot of autonomy. You'll shape how marketing is built, not just execute someone else's vision.
A direct line to strategic decision-making, working closely with our founders.
A chance to work together with an ambitious, entrepreneurial team that genuinely cares about what they make.
The chance to build a marketing function that grows with the company.
Interested?
Do you recognize yourself in this profile and are you enthusiastic? Then please send your CV and cover letter via the below button.