Head Of Marketing | Overland Footwear Group

Who Are We?
We’re a proud, family-owned New Zealand fashion retailer with over 40 stores across New Zealand and Melbourne, Australia. Our iconic brands Merchant 1948, Mi Piaci, Deuce, and Goodsole are known for delivering exceptional experiences to both our customers and our team.

At the heart of what we do is our people. We offer supportive leadership and recognition for great performance, all within a team that values innovation, collaboration, and excellence.

The Role

We're now looking for an experienced and commercially minded Head of Marketing to lead our marketing, brand, PR, and E-commerce strategy across the brands of Overland Footwear.

This is a pivotal leadership role responsible for elevating brand presence, owning website performance, and driving revenue across both online and retail stores in ANZ, all while building and inspiring a high-performing team.

Key Responsibilities

Marketing Strategy & Commercial Performance:

• Own and deliver the overarching marketing, brand, PR and digital strategy
• Lead seasonal marketing planning, campaigns and tactical execution
• Manage budgets, forecasts and performance reporting with a strong commercial lens
• React quickly to trading conditions, identifying risks and opportunities in real time
• Collaborate cross-functionally to align marketing with business goals and revenue targets

Content & Campaign Direction

• Lead the development of seasonal campaigns and content strategies aligned to brand and commercial goals
• Ensure all content is purposeful, on-brand and conversion-focused
• Oversee and approve all digital outputs, maintaining consistency in tone and execution
• Analyse and report on performance, continuously optimising results
• Stay ahead of fashion, content and competitor trends

Ecommerce & Website Ownership

• Own the performance of all websites, ensuring they are optimised to drive revenue and brand experience
• Drive online revenue growth and manage the ecommerce P&L
• Monitor site performance, UX, functionality and conversion
• Ensure all sites are up to date, visually on-brand and trading effectively
• Forecast revenue, identify growth levers and respond quickly to performance changes
• Champion ecommerce best practice across the business

Customer Experience

• Lead loyalty programme strategy, execution and optimisation
• Drive customer engagement, retention and lifetime value
• Develop customer insights, segmentation and personalised marketing strategies
• Ensure a seamless omnichannel experience across digital and retail
• Continuously refine customer journeys to remove friction and unlock growth

Brand & PR strategy

• Act as the brand guardian across all channels and touchpoints
• Lead PR, media and influencer strategy within the fashion and lifestyle space
• Build and nurture key industry relationships
• Drive brand awareness and measurable ROI from all activity

What you'll bring

• Proven experience in a senior marketing leadership role ideally within fashion or lifestyle retail
• Strong commercial acumen with experience owning budgets and revenue outcomes
• Deep digital and ecommerce expertise, including website ownership and performance optimisation
• Ability to react quickly, make decisions and pivot in a fast-moving retail environment
• A balance of creative thinking and data-driven decision making
• Experience leading integrated, multi-channel campaigns
• An inspirational leadership style with the ability to motivate and elevate teams
• Strong understanding of customer experience, loyalty and data-driven marketing

What's in it for you?

• A free pair of shoes every season
• Generous discounts across all Overland brands
• Central location with free parking and close proximity to public transport
• A hybrid working model to balance work and life
• Referral bonuses when you bring great people onboard
• Regular office & team events
• Supportive, down-to-earth leadership
• Access to EAP for extra support
• A brand with real history - and exciting things ahead!

Sound like you?

Apply now - we'd love to hear your story!