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Manager Premium Experience And Engagement

Posted on Dec. 18, 2024 by The AFL

Baranovichi, Australia
N/A

fulltime, contract

Manager Premium Experience And Engagement

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

With the completion of Marvel Stadium’s $225m upgrade and the continued evolution of the wider AFL premium offering, Manager, Premium Experience and Engagement will lead a talented team delivering engagement, events and experiences across a broad customer portfolio.

These key customer groups include AFL & Club Members, stadium members & suite holders; as well as also working closely with the Head of Stadium Marketing & Experience to develop a holistic, department-wide guest experience and visitation strategy.

The role also has responsibility for the design and execution of AFL / Premium hospitality offerings across Gather Round, Finals, Grand Final and B2B programs; working closely with key departmental and AFL stakeholders to ensure the right experiences are designed to match key existing & new customer segments.

The successful candidate will have demonstrated success and experience in championing the guest experience working across all key stadium & premium customer touchpoints, with a passion for innovation and elevating customer experiences.

A DAY IN THE LIFE OF

Key Accountabilities:

Leading, coaching, and mentoring a team of full-time employees, casual and contract resources for match- day and non-matchday events & activities
Collaborative development and implementation of a holistic guest experience & engagement strategy that delivers elevated customer experiences across all key stadium & department verticals on matchday & non- matchday activities
Management of AFL Premium & B2B Hospitality event design and delivery, working closely with key departmental workstreams and wider teams to create and execute first-class hospitality and premium experiences for key customer segments
Work closely with key departmental teams to lead the design and execution of F&B for premium members, suite holders and VIP customer and hospitality customer F&B experiences across Marvel Stadium, MCG, Gather Round and AFL Finals venues (including temporary infrastructure)
Support the servicing of key industry and working relationships across Clubs, Venues, Caterers and other providers
Leverage key stadium and wider AFL expertise to ensure we are consistently delivering great end-to-end guest experiences and congruous fan journeys at Marvel Stadium and in AFL Membership, Premium & Hospitality products, in both digital and physical touchpoints
Contribute to the development and implementation of holistic marketing, brand and visitation strategy that elevates the positioning of Marvel Stadium as a 365 day a year entertainment destination and showcases new & existing features
Develop real-time, short, medium and long-lead feedback loops that deliver key actionable insights into guest experiences, preferences and behaviours

OUR IDEAL TEAM MEMBER

Core Competencies:

Excellent communication, strategic leadership and stakeholder management skills
Demonstrated success and capability in leading complex event and guest experience strategies & projects
Capacity to operate with flexibility and agility in a fast-paced environment
Ability to challenge the status quo while bringing others into and on change & growth journeys
A relentless and curious nature as well as a collaborative mindset
Strong commercial acumen

Experience & Qualifications:

Change management including leading cultural change
Managing high profile internal and external stakeholders across a range of industries and sectors
Leading in a public and high-pressure, highly scrutinised environment
Development and execution of a strategic plan

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

Play The Day Your Way – a flexible approach to your working life
My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 31 January 2025

Advertised until:
Jan. 17, 2025

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