Marketing Automation Consultant

Why Avaus?
We are the leading marketing and sales transformation partner in the Nordics! We are about 100 colleagues located at our offices in Helsinki, Stockholm and Munich. We have several years of experience in data-driven marketing and sales across B2C & B2B industries.

Our vision is to become the leading actionable marketing data-asset provider in Europe. We believe that to survive, companies will have to invest in capabilities related to intelligence & AI, customer experience orchestration and change management. Our mission is to foster customer-centric organisations equipped to grow and face the future, our future growth will be heavily driven by applying smart data and analytics for our clients.

The team
This role is part of our Stockholm team. A bunch of ambitious consultants cross-competences who are passionate about growing our clients business and building first-class digital experiences. We are a social crew and enjoy working closely together and learning from one another, both within the team and cross-functionally.

The role
We are looking for a Marketing Automation Consultant with a specialty in primarily creating B2B use cases. In this role, you will be responsible for developing and implementing Marketing Automation strategies and tactics that help our clients achieve their business objectives. Your focus will be on creating effective B2B use cases that showcase the value of Marketing Automation to our clients. You will work closely with our clients to understand their needs and goals, and then develop and execute strategies that help them achieve their objectives.

Key responsibilities;

• Developing and executing Marketing Automation strategies and tactics that help our clients achieve their business objectives
• Creating effective use cases that showcase the value of Marketing Automation to our clients
• Collaborating with clients to understand their needs and goals
• Managing Marketing Automation campaigns, including email marketing, lead nurturing, lead scoring, and segmentation
• Cross-channel activation using first party data
• Conducting data analysis and providing insights to improve Marketing Automation performance
• Staying up-to-date with the latest Marketing Automation trends and technologies

Who you are
You are curious, creative, flexible and have a passion for Marketing Automation. Your style of learning, problem-solving and collaboration is something you take pride in, and you enjoy bringing new insights to the team. You have experience in communicating with senior management and different stakeholders. Beside your personality, we would also like you to have:

• Experience in Marketing Automation, preferably in a B2B setting
• Experience working with Marketing Automation platforms such as Marketo, Eloqua, Pardot, Braze, HubSpot, Dynamics 365
• Experience in Customer Data Platforms
• Experience in creating use cases in B2B is a requirement and B2C experience is a plus
• Experience or curiosity in agentic work flows
• Fluent in Swedish and English

Practical Information
This is a permanent position with a 6 months’ probation period, based at our Stockholm office at Renstiernas gata 12. We offer a hybrid remote workplace. You will report to the Head of Delivery and be part of our Tech & Activation Competence team. As we're heading into vacation times, applications will be read in August.

We look forward to hearing from you!