Marketing, Web And Design Executive
Posted on Dec. 5, 2025 by The Address Connolly
- Dublin, Ireland
- N/A
- Full Time
Job Title: Marketing, Web & Design Executive
Principal Accountabilities:
Job Location: The Address Connolly
Reports to: Director of Revenue and Brand
Principal Accountabilities:
- Marketing & Digital Campaigns – Develop, coordinate, and execute marketing initiatives across digital platforms (social media, email, in-house channels) while ensuring alignment with brand voice and business objectives.
- Content & Creative Design – Create, source, and manage engaging visual and written content for websites, social media, email, OTAs, and internal displays, maintaining high creativity and brand consistency.
- Website & Third-Party Platform Management – Maintain and enhance hotel and restaurant websites; oversee third-party tools (Asksuite, OAKY, Foresight); ensure accurate content and imagery across OTA listings and in-house systems.
- SEO & Analytics – Apply SEO best practices and monitor digital performance using analytics tools, producing insights to guide improvements and strategic decision-making.
- Strategic & Administrative Support – Assist with budget monitoring, vendor coordination, reporting, and identifying new digital opportunities to strengthen competitiveness.
Knowledge
- Be fully aware of the hotel’s products and services and those of the competitive set locally and nationally.
- Understand hotel pricing structure and be familiar with current rates in the market.
- Understand hotel seasonality, need periods, and periods of high demand.
- Develop an understanding of the corporate travel market, including Global Distribution Systems as a channel to the corporate market.
- Develop an understanding of social media communications.
- Ability to work on own initiative.
Key Responsibilities
Marketing & Digital Strategy
- Be part of the social media team and deal with agencies who undertake social media.
- Coordinate with PR and creative agencies to amplify brand voice.
- Create multimedia content: static graphics, animated assets, short-form videos like reels.
- Monitor campaign performance and adjust strategies via social analytics and KPI dashboards.
- Manage email marketing, newsletters, and CRM-driven communication.
- Ensure brand is portrayed correctly on all channels.
- Ensure that internal TV videos are updated and distributed when necessary.
- Support the creation and updating of marketing plans for hotels and restaurants.
- Provide creative input to upcoming sales, designs, and idea creation for the best content and visual assets.
Web & UX Design
- Maintain and enhance website content and structure for all hotel brands and restaurants.
- Implement design updates, ensuring consistent brand visual identity.
- Ensure mobile responsiveness and optimal loading performance.
- Collaborate with UX/UI designers or developers on layout improvements.
- Conduct basic troubleshooting, site maintenance, and testing.
- Review websites monthly to ensure everything is up to date.
- Explore new ways to enhance websites for hotels and restaurants.
Third-Party Tools
- Lead on the Asksuite set of tools for websites.
- OAKY – ensure relevant options are correct and provide ideas for more packages that could be offered.
- Foresight – become involved with this tool and provide input to the CRM maps for hotels and restaurants.
- OTAs – perform regular checks to ensure correct images are listed.
- In-house TVs – assist the team with updating systems and visual displays.
SEO & Analytics
- Optimize on-page and off-page SEO: meta tags, keywords, structured content (as required for restaurants).
- Track site and campaign metrics using Google Analytics and related tools.
- Generate performance reports and actionable insights for management.
Brand Consistency & Creative Asset Management
- Apply visual branding across digital touchpoints: ads, email templates, web pages.
- Manage asset library—photos, video, case studies—for team and external use.
- Ensure consistent application of brand tone and design across all communications.
Cross-Functional Collaboration
- Work closely with marketing, operations, and sales teams to align digital efforts with business strategy.
- Coordinate with external suppliers such as photographers, videographers, developers, and printers.
- Support seasonal campaigns, physical collateral design, and hotel events.
Strategic & Administrative Support
- Assist in budget planning and tracking for digital campaigns.
- Stay abreast of digital and hospitality marketing trends for innovation.
- Handle vendor relationships, performance reporting, and administrative tasks as required.
Brand Standards
- Ensure all printed material, advertising, and promotions are approved before issuing.
- Ensure that all branded material used in or circulated from the hotel is in line with brand standards.
- Promote all marketing initiatives where appropriate.
- Ensure agreed levels of branded stock are available, and all hotel publicity material is monitored.
Quality & Customer Service
- Work with the hotel team to ensure new and existing companies are looked after and receive excellent service to grow loyal customer relationships.
- Deal with any queries or complaints that may arise in a professional and efficient manner, notifying the relevant manager of any issues.
Communication, Teamwork & Leadership
- To attend weekly/monthly sales meetings & regular meetings with the management team as requested.
- To lead by example, specifically with regard to personal presentation, punctuality, attendance, application to work, team work and customer care.
- To be flexible with regard to working hours, travel and place of work.
- To be conscious of expenditure in relation to travel, accommodation etc, and to find the best value when possible.
The job holder will also:
- Observe and adhere to the companies’ policies and procedures, undergoing relevant training and development to fulfill the requirements of the hotel and the post.
- This job description is designed to highlight the key areas of work. Annual objectives will be agreed.
- The duties & responsibilities listed above are not intended to be exhaustive, but are set out to indicate the main areas of activity currently expected by a Sales Executive.
- The Marketing, Web & Design Executive will be expected to adopt a flexible approach to the needs of the service.
- This job description is an outline of the role & function; it is not intended to be specific for all tasks.
INDHOTEL
Advertised until:
Jan. 4, 2026
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