Performance Marketing Manager

The Performance Marketing Manager will be the driving force behind our demand generation efforts, leveraging cutting-edge AI and marketing technology to deliver high-velocity, high-impact results. This role combines strategic thinking with hands-on execution, particularly emphasizing event management and the use of advanced marketing tools. You'll be at the forefront of our growth engine, directly contributing to lead generation, conversion rate optimization, and customer retention through innovative digital strategies and impactful events.

This position demands a highly driven, efficient individual capable of maintaining a rapid pace of output while collaborating across the entire organization, especially with the sales go-to-market function. Your focus will be on revenue generation and maintaining a continuous feedback loop to ensure the sales team's success.

Duties and Responsibilities include:
Event Management and Execution

• Spearhead the planning, execution, and management of a robust calendar of virtual and in-person events, including webinars, industry conferences, tradeshows, and sponsored workshops
• Innovate in event strategies to maximize engagement and ROI
• Coordinate all aspects of event logistics, from conceptualization to post-event follow-ups
• Lead a variety of marketing and sales driven events as well as partner collaborations
• Leverage events as a key driver for lead generation and brand awareness

AI-Powered Performance Marketing & Web Optimization

• Utilize state-of-the-art AI and automation tools to develop, execute, and optimize multi-channel performance marketing campaigns
• Implement machine learning algorithms for predictive analytics and personalized marketing strategies
• Continuously explore and adopt emerging AI technologies to stay at the forefront of digital marketing innovation
• Develop, execute, and optimize multi-channel performance marketing campaigns (Google Ads, LinkedIn, social media, email)
• Leverage cutting-edge AI and automation tools to enhance campaign performance
• Analyze campaign metrics to drive rapid iterations and improvements
• Implement SEO best practices and paid advertising strategies to boost traffic and user experience

Content & Lead Generation

• Develop high-velocity, compelling thought leadership content addressing industry challenges
• Create product marketing assets supporting sales (battlecards, competitor intel, case studies, blogs, newsletters, landing pages)
• Design targeted email campaigns with impactful messaging and visuals
• Implement lead nurturing workflows and optimize funnel performance using advanced marketing tools
• Execute guerrilla content marketing tactics to establish thought leadership
• Maintain consistent brand messaging across all channels

Funnel Optimization and Lead Generation

• Analyze and optimize the entire marketing and sales funnel using data-driven strategies
• Implement creative lead generation tactics to fuel the enterprise sales pipeline
• Collaborate closely with sales to align lead generation efforts with revenue targets

Analytics & Reporting

• Develop dashboards for regular reporting on performance metrics
• Implement A/B testing frameworks for ads, landing pages, and email campaigns
• Utilize AI-powered tools for predictive modeling and decision-making
• Optimize the marketing tech stack for efficiency and scalability

Experience and Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 7+ years of experience in performance marketing, affiliate marketing, or digital growth roles in a start-up/scale-up environment.
• Experience creating high-impact digital marketing campaigns that deliver leads, SQOs and ARR.
• Optimize campaigns through A/B testing and creative optimization.
• Previous experience in writing engaging content and creating visuals.
• Proven experience managing the full event lifecycle, both virtual and in-person; from strategy to execution.
• Experience managing vendors for marketing and lead generation support.
• Experience producing shareable video/audio clips is an asset.
• Salesforce tracking and campaign performance reporting.
• Experience with cutting edge AI/Automation Go-to-Market tech stack.

Competencies:

• Strategic Thinker & Executor: A self-starter who stays ahead of marketing trends while maintaining high-velocity output
• Collaborative Partner: Strong communicator who works seamlessly with sales and supporting teams, providing visibility and clear updates on enablement
• Data-driven Decision Maker: Exceptional analytical skills to interpret data and draw actionable insights
• Technical Expertise: Proficiency in platforms such as Google Ads, LinkedIn Ads Manager, AI/automation tools
• Customer Journey Expert: Deep understanding of marketing funnels and ability to optimize campaigns at every stage
• Exceptional Communicator: Skilled at creating engaging content and effectively communicating across multiple channels
• Outstanding Manager: Drives a high-performance team and leverages external agency partners to delivery high quality deliverables at speed

This role offers a unique opportunity to drive strategy while getting hands-on with execution, perfect for a top-tier performance marketer looking to make a significant impact in a dynamic, fast-paced environment

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