Product Marketing Manager

Product Marketing Manager

Our mission starts with you!

More than 45 years ago, Vanguard founder John C. Bogle transformed the industry when he built an investment management firm owned by its clients. A simple but revolutionary idea that a mutual fund company should be managed in the sole interest of its funds’ investors. Rather than being publicly traded or owned by a small group of individuals, The Vanguard Group, Inc., is owned by its U.S.-domiciled funds and ETFs. Those funds, in turn, are owned by their investors. This unique mutual structure aligns our interests with those of our investors and drives the culture, philosophy and policies throughout Vanguard worldwide. As a result, Canadian investors benefit from Vanguard’s low costs, client focus, stability and experience. In this role you will develop marketing plans for competitive Vanguard products that contribute to key business priorities and desired outcomes.

Core Responsibilities

• Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.

• Develops, implements, and supervises product marketing plans. Contributes expertise to major marketing deliverables, achievements, and required tasks.

• Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and efficiency of marketing initiatives and drafts in-depth reviews. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.

• Proactively communicates status and issues of marketing activity regularly to partners, including sales professionals, business leaders, team members, and senior managers.

• Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between partners.

• Proactively identifies, manages, and mitigates risks on marketing activities.

• Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.

• Participates in special projects and performs other duties as assigned.

What it takes

• Minimum five years related work experience.

• Undergraduate degree in Marketing or equivalent experience required.

• ETF/fund industry knowledge,

• Product Marketing expertise.

• Investment acumen.

• CFA preferred.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.