FIND INTERNSHIPS

Sales Manager

Posted on Dec. 20, 2024 by The AFL

Baranovichi, Australia
N/A

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Sales Manager is tasked with approaching and securing new AFL & AFLW partners to drive the AFL Commercial Growth Strategy. Acting in a business development capacity, from identifying target categories and brands, to approaching the market and pitching business solutions, the role is ultimately responsible for generating sponsorship revenue. In addition to business development capabilities, the ideal candidate for this role will possess a solid understanding of the broader sponsorship landscape, brand marketing strategy, insights and analytics, along with the ability to build compelling and convincing narratives.

A DAY IN THE LIFE OF

Key Accountabilities:

Work alongside Senior New Business Lead and Head of Commercial Growth to execute the AFL & AFLW Commercial Growth Strategy
Develop a go-to-market strategy for approaching, engaging, and securing AFL & AFLW sponsors
Prospect via phone, online and personal networks to arrange meetings with prospective AFL & AFLW sponsors, with a view to extracting sponsorship briefs
Work with internal AFL stakeholders including the broader AFL Commercial Team, Digital Sales Team, AFL Media, AFL Football Operations and Marketing teams to build AFLW & AFL solutions that can be pitched to prospective sponsors
Sales collateral development, including the creation of a narrative that enables you to best represent the AFL & AFLW sponsorship opportunity throughout the sale process
Negotiate commercial terms with new sponsors and liaise with AFL Legal team to finalise legal agreements
Lean in and support the broader Commercial Growth agenda, which includes providing business development support to commercial targets across the Marvel Stadium, Digital & Community
Develop relationships with Partnerships team ensure smooth transition and induction of new Sponsors
Support on Partner renewals as required

OUR IDEAL TEAM MEMBER

Core Competencies:

New business prospecting
Narrative and collateral development
Pitching and presenting
Marketing & brand strategy
Stakeholder management
Results and performance driven
Commercially minded
Customer/Client centric
Business acumen
Collaboration & influencing skills

Mandatory

Demonstrable experience in selling sponsorship and/or media
Ability to work independently and manage the sales process from end to end
Comfortable cold calling and networking
Strategic thinker who can extract briefs through understanding an organisation’s business, brand, and marketing objectives
Quick and genuine relationship builder, with ability to influence CEOs, CMO’s, Marketing Managers etc.
Excellent pitching and presenting skills
Confident, considered, and calculated negotiation skills
Strong communication and stakeholder management skills
Understanding of sponsorship and broader marketing strategy
Strong work ethic, with hunger to learn and develop
Team player with a desire to support and improve other members of the team

Desirable

Minimum 5 years’ experience in business development, ideally within sport sponsorship
Marketing, Business, Media, or Public Relations related degree
Network of brands and agencies that can be leveraged for leads
Understanding of digital marketing

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

Play The Day Your Way – a flexible approach to your working life
My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 17 January 2025

Advertised until:
Jan. 19, 2025

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