(Senior) Crm Manager

Matsmart-Motatos is a different kind of food store, challenging the thought of sustainable consumption. We’re a European grocery e-commerce, aiding the sustainable reform of our food system by giving everyone a chance to save our planet in an effortless way. We partner with food and FMCG companies to save products at risk of going to waste by re-selling them at discounted prices directly to consumers: sustainable, affordable and accessible to all. Today, our shops are open in Sweden, Finland, Denmark, Germany and Austria.

Working at Matsmart-Motatos, you will join our fight against food waste and contribute to making the world a better place.

We are looking for a CRM Manager to join our Global CRM Team. In this role, you will develop and implement CRM strategies that boost customer engagement and loyalty. Acting as a key link between merchandising, product, and marketing teams, you will ensure alignment across CRM initiatives. Positioned at the crossroads of sales and technology, this role is highly collaborative and requires a proactive, solution-focused mindset.

What you’ll do

• Plan and execute multi-channel campaigns using Braze, including email, SMS, push notifications, and in-app messages, to engage with customers effectively.
  

• Enhance and refine customer lifecycle communication strategies to foster stronger customer relationships and drive loyalty.
  

• Evaluate and optimize campaign performance through data analysis, leveraging insights to improve messaging, channel effectiveness, and targeting to boost conversion rates.
  

• Collaborate with cross-functional teams - including Product, Data, Marketing, and Commercial—to align CRM strategies with company objectives and deliver tailored customer experiences.
  

To be successful in this role, we believe you need

• Relevant experience: 3+ years in CRM, familiarity with Braze, background in e-commerce or B2C marketing.

• Commercial mindset: Understanding of email/app KPIs and business metrics like margin, AOV, and conversion rates.

• Analytical skills: Data-driven, with the ability to analyze outcomes, optimize campaigns, and balance insights with customer focus.

• Collaboration: Ability to align automation strategies across sales, product, and marketing teams.

• Innovation: Confidence to grow CRM channels as sales and reactivation tools, while embracing new ideas.

• Attention to detail: A passion for testing, optimizing, and managing complex automations and flows.

• Language and writing: Fluency in English with strong copywriting skills; Swedish, German, Finnish, or Danish is a plus.
  
  Benefits:
  
• Time off: 30 days of vacation, plus an extra five days off for well-needed breaks annually. We also offer two days annually for voluntary work.
• Healthy body & mind: Health benefit allowance, as well as counseling, coaching, and long-term sickness support.
• Pension & insurances: We’ve got your back by offering a pension contribution (in our Nordic markets) and insurance coverage.
• Hybrid work: Both in-office and remote work to help you get a good work-life balance.
  Team fun & office perks: Yearly company gatherings and team activities. Snacks and breakfast are always available in our offices.
• Employee discount: 25% off on all our sites.