Senior Director, Head Of Communications Apac

About the Role

We are seeking a forward-thinking Senior Director of Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

• Traditional PR KPIs:
  • # of articles
  • Media reach
  • Tier 1 coverage

• Future-facing KPIs:
  • Quality and impact of reach and coverage
  • Cultural conversation penetration and narrative adoption
  • Creator-led amplification and engagement
  • Share of voice within priority platforms and ecosystems
  • Depth of subculture and community ownership

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.