Senior Sales Manager

About Us: Her Sport is the leading organisation in Ireland in changing the game for girls and women in sport, and one of the largest in Europe. Her Sport is the voice for girls and women in sport, making tangible impact through key initiatives of visibility and education. A creative, innovative and disruptive organisation, at the forefront of a rapidly growing and exciting market. Her Sport has experienced exponential growth over the past 5 years, with 2025 set to be a pivotal year of growth and development.

Company Vision: Equal opportunity in sport regardless of gender.

Company Mission: To use sport to empower, educate and inspire, so girls and women can achieve their full potential.

Our Values:

Founder Mindset: We value individuals who think like business founders—proactively identifying challenges, taking initiative, and approaching problems with creative thinking and solutions. Adaptability and innovation is what sets us apart.

High Performance: We are committed to excellence in everything we do. Like elite athletes, we set ambitious goals, strive for personal bests, and push boundaries to deliver top-class results. Continuous improvement is the essence of who we are.

Impact: Motivated to create cultural change for girls and women (in sport). Every play we make is focused on changing the game for women - in sport, in leadership, in life. Our legacy is about sparking a movement that transforms lives, breaks barriers, and shapes the future of women for generations to come.

Teamwork: No one wins alone. Just like in sport, collaboration and communication are essential to our success. We value the power of working together, leveraging diverse skills and perspectives to achieve common goals while fostering a supportive and inclusive environment.

Trust: Trust is the foundation of our relationships—both within our team and with our partners. We value honesty, reliability, and integrity, ensuring transparency and mutual respect in all interactions.

Details about the role:

The Senior Sales Manager will lead our sponsorship and partnerships efforts, driving revenue growth and fostering meaningful relationships with brands aligned with our mission. They will collaborate with the leadership team and have the opportunity to develop and grow the sales and sponsorship team. This is a leadership role that will help shape the future of women’s sports in Ireland through strategic commercial partnerships.

Key Responsibilities:

Sales Strategy & Activation Planning

• Create and execute a comprehensive sales strategy to achieve quarterly and annual revenue targets.
• Develop and refine sales materials, including media kits, presentations, and proposals.
• Collaborate with the leadership team to align sponsorship opportunities with overall business goals.
• Target areas include sponsorships, events and activations, media buying

Sponsorship Acquisition & Management

• Identify, negotiate, and secure sponsorship deals with brands aligned with Her Sport’s mission.
• Develop tailored sponsorship packages that meet client objectives while supporting Her Sport’s revenue targets.
• Develop measurement framework across sales channels (sponsorships, events and activations, media buying).
• Excellent project management skills, including budget management and financial administration.
• Maintain and grow long-term relationships with key sponsors and partners. Clients include Energia, AIB, Lidl, Life Style Sports and other leading national and global brands.

Campaign Activation & Reporting

• Work closely with the content and marketing teams to ensure seamless activation of sponsorship campaigns.
• Track campaign performance and deliver insights and ROI reports to sponsors post-activation.

Market Development

• Stay ahead of industry trends to identify new revenue opportunities.
• Represent Her Sport at networking events, conferences, and meetings to build brand awareness and generate leads.

Background and Experience Required:

• Proven experience in sales and/or sponsorship, ideally within media, sports, or event industries. A strategic thinker with the ability to identify opportunities and execute effectively.
• Track record of achieving and exceeding revenue targets.
• Exceptional communication and presentation skills with the ability to influence decision-makers and negotiate win-win partnerships.
• Strong organizational and project management skills, including the ability to manage multiple partnerships simultaneously.
• Knowledge of the Irish sponsorship market and strong working relationships with agencies & PR companies. Knowledge of the sports and media sponsorship market is an advantage.
• Passionate about sports and/or gender equality and aligned with Her Sport’s vision.
• Experience in impact driven sponsorships is a bonus.

What We Offer:

• A market-related salary reflecting the position, level of experience and individual skillset with performance-based incentives.
• The opportunity to play a pivotal role in shaping the future of women’s sports in Ireland and leaving a lasting legacy.
• The opportunity to develop and grow the sales and sponsorship team in collaboration with the business leaders.
• A fast-paced, innovative, and collaborative work environment.
• Networking opportunities with top sports brands, athletes, and thought leaders.
• Access to sporting events and experiences as part of sponsorship activations.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At Her Sport, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.

Job Types: Full-time, Part-time

Pay: From €45,000.00 per year

Additional pay:

• Performance bonus

Benefits:

• Company events
• On-site parking
• Store discount

Schedule:

• Monday to Friday

Application question(s):

• How many years of work experience do you have with Sponsorship?
• What experience do you have with Media Sales?
• Do you have experience in working with media and/or PR agencies?
• What experience do you have developing and implementing a sales strategy?

Licence/Certification:

• Driving Licence (preferred)

Work Location: In person

Reference ID: Her Sport Senior Sales Manager